When you see bigger, you think smarter. When you reverse scarcity thinking and believe that what you are offering can expand into new markets based on anticipating and solving customer needs, then the market becomes much more boundary-less.

Instead of a customer-as-the-boss mindset, Customer 3D organizations partner with their customers. Bosses are limiting. Collaborating on an equal basis is unlimited.

Customer 3D solves problems, but not in the ways you might expect. Becoming customer-centered weaves a single worldview through the fabric of the organization. It's amazing how many other internal issues get resolved when the customer is your first priority.

Customer 3D companies operate in a more cohesive way than conventional businesses. Employees have a single focus—the customer—and this purpose unifies the reason for their work and makes sense of the decisions that need to be made.

In Customer 3D organizations, telling customer success stories helps to spread the behaviors that created the good ideas. What results is a shared passion for helping customers which manifests itself in greater employee empowerment and collaboration.