Lagniappes are fine, but we can't stop there. Customer 3D organizations operate in a different dimension: one in which unexpected thank-you’s are a given. These organizations are treating their customers as equals and proactively designing new services that anticipate customer needs in addition to token gifts.

Customer 3D is a new way of thinking and working for customers worldwide. It is a new dimension of performance for customers that only a few exceptional organizations have figured out. It shows the elements that other organizations can use to operate in this new dimension with more humanity. It is a model that is proactive. It is a strategy in which the first priority is customer success.

Jackson Pollock said “Every good painter paints what he is.” Customer-centering happens because an organization sees the customer as its purpose and it feels empowered to "paint" that into every action it takes.