The title of this post can be interpreted in two ways.
First, it can represent the question “What needs to be changed?’ What are the situations or worldviews that are not working and that, therefore, ought to be improved? These are the ideas that we rally together to challenge and to make better.
Secondly, it can be seen as the question “What needs have changed?” How have the needs of our audience or customers (or anyone else that we have a relationship with) different than we used to know them? These are the concepts that we need to keep up with or we will be left behind as progress happens.
Since the summer of 2005, ChangeThis has been on a mission to find and spread great ideas. The site publishes manifestos supporting important concepts that independent authors submit because they are passionate about inspiring others. The site offers these leaders the freedom to educate the world about the idea that they care most about. These writers have seen a need that they want to pursue and alleviate.
ChangeThis is doing important work, regardless of the approach that is being advocated. That is why I have submitted a proposal for a new way of thinking and working for customers worldwide. It is called Customer 3D. It describes a new dimension of performance for customers that a few exceptional organizations have figured out. It shows the elements that other organizations can use to operate in this new dimension with more humanity. It is a model that is proactive. It is a strategy in which the first priority is customer success.
I care a great deal about the ChangeThis mission and the importance of fresh, breakthrough points-of-view that will make the future better. Please take a moment to vote for the Customer 3D Proposal (#295) this month.
