thinking like a customer

thinking like a customer

Let’s See How You Post-it

By on July 12, 2012


In 1974, Art Fry was wondering how to keep the bookmarks in place in his hymnal when he remembered the adhesive Dr. Spencer Silver made. After making a few samples and distributing them to his colleagues, Fry found his sticky bookmarks being used as notes, and everyone wanted more samples.


Benefit to the Customer:  Thanks to Fry’s observation, we have the means to organize and communicate information, not just hold our place in books.

To learn more about Post-It products, click here:


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