In 1974, Art Fry was wondering how to keep the bookmarks in place in his hymnal when he remembered the adhesive Dr. Spencer Silver made. After making a few samples and distributing them to his colleagues, Fry found his sticky bookmarks being used as notes, and everyone wanted more samples.
Benefit to the Customer: Thanks to Fry’s observation, we have the means to organize and communicate information, not just hold our place in books.
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