How to Answer Questions » TIME PERSON OF THE YEAR

Jeff Bezos, founder and CEO of, Inc., appears on the cover of the Dec. 20, 1999, issue of Time magazine as the magazine's "Person of the Year" for 1999. "There were two great themes of the year, online shopping and dot-com mania, and the minute we thought of Bezos it was obvious that he embodied both" the magazine wrote. (AP Photo/TIME)

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