thinking like a customer

thinking like a customer

Rules of Thumb

By on June 11, 2012

We live in a world of dramatic, tumultuous, and unpredictable change—change that is wiping out time-honored businesses and long-standing institutions and ushering in unprecedented opportunities for creative individuals and entrepreneurial organizations. So pervasive is change today that it has redefined our first task: The job is no longer figuring out how to win at the game of work and life; the job is figuring out the new rules of the game.

That's the context for Alan M. Webber's Rules of Thumb, a guide for individuals in every walk of life who want to make sense out of these confusing, challenging, and compelling times. Drawing from his own experiences as cofounding editor of Fast Company magazine and a wide range of interactions with some of the world's leading thinkers and highest achievers, including Nobel Prize winners and global change agents, Webber has produced 52 "rules of thumb"—a collection that is as wise as it is useful and as honest as it is helpful. The rules come from real-life lessons learned and recorded on three-by-five cards, a trick borrowed from one of the many mentors whose teachings Webber captures and catalogues in this book.

If you're looking for practical advice on how to win at work without losing your self, if you want to change your life to meet the challenge of change, or if you want to learn from some of the world's most interesting and creative people, let Alan M. Webber take you on a remarkable journey toward greater personal understanding and, ultimately, greater personal success.

Learn more about this book.

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