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people, organizations, and
their customer-centered performances.

The big ideas that are transforming the way we relate to our customers—far beyond traditional customer service. The stories of how exceptional organizations are re-inventing their future through innovative, lean-forward customer focus.

The Apple Watch, iPad, and Customer 3D

The Apple Watch is the latest innovation that has a lot of people weighing in about why it will not be successful. It’s human nature these days to minimize the impact of innovations, claiming they are not needed and don’t…

You Belong with Your Customers

Fascinating studies about cooperation are focusing us on the direct benefits to businesses that will transform their customer strategy. In The Evolution of Cooperation, Robert Axelrod explained his research on players of the game Prisoner’s Dilemma. This game famously demonstrates…

Re-Defining Customer Service

The definition of great customer service is changing…for the better. The Customer 3D™ approach is taking suppliers’ expectations to a new dimension for their customers. What used to be acceptable in the product-centered world is being expanded by a new,…

Are you still focused on your agenda?

You are in the dinosaur era. Start being helpful or be ignored. A guest post by Danielle MacInnis from MacInnis Marketing in Melbourne, Australia. Small businesses need marketing more than ever I have just spent the last 3 months travelling around…

Are you still focused on your agenda?

You are in the dinosaur era. Start being helpful or be ignored. A guest post by Danielle MacInnis from MacInnis Marketing in Melbourne, Australia. Small businesses need marketing more than ever I have just spent the last 3 months travelling around…

What You Are Already Doing

Seth Godin gave us another brilliant post recently. It described how difficult it is for most people to understand why they would benefit from a new service that does not exist today. They get stuck in believing that what the world…
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We love to have conversations with individuals who want their organizations to become customer-centered market leaders. Please send us your thoughts and questions.

Customer 3D
120 Allens Creek Road
Rochester, NY 14618
[800] 380-2308

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