thinking like a customer

thinking like a customer

Practical Wisdom

By on June 11, 2012

A reasoned yet urgent call to embrace and protect the essential, practical human quality that has been drummed out of our lives: wisdom.

It's in our nature to want to succeed. It's also human nature to want to do right. But we've lost how to balance the two. How do we get it back?

Practical Wisdom can help. "Practical wisdom" is the essential human quality that combines the fruits of our individual experiences with our empathy and intellect-an aim that Aristotle identified millennia ago. It's learning "the right way to do the right thing in a particular circumstance, with a particular person, at a particular time." But we have forgotten how to do this. In Practical Wisdom, Barry Schwartz and Kenneth Sharpe illuminate how to get back in touch with our wisdom: how to identify it, cultivate it, and enact it, and how to make ourselves healthier, wealthier, and wiser.

Learn more about this book.

RSS FeedRSS

Leave a Reply

 

Tell Us How We Can Help
We love to have conversations with individuals who want their organizations to become customer-centered market leaders. Please send us your thoughts and questions.

Customer 3D
120 Allens Creek Road
Rochester, NY 14618
[800] 380-2308

  • This field is for validation purposes and should be left unchanged.