"What does it truly mean to be customer-centric? Customer 3D challenges traditional thinking. In doing so, it forces you to look closely at the realities of your own organization, to ask, "Are we as customer-centered as we thought?" Bill provides examples of customer-centricity, strategies to get there, and measurements to monitor progress. I recommend Customer 3D for any organization -- to stimulate your thinking, re-energize your commitment to customers, and define steps you can take."
- Terry Callanan | Chief Quality Officer
Carestream Health Inc.
"Customer 3D: A New Dimension for Customers" introduces new, important concepts that will be the catalyst for businesses to re-think their strategy. It replaces traditional, out-of-date practices with a vibrant system that will transform corporate cultures and deliver much higher organizational performance. This book expertly shows us the future and how companies will achieve powerful, expansive customer connections."
- Ken Potalivo | President
"Bill's extensive experience creating organizations to revolve around the customer provides a rich background in developing the deep change needed for extraordinary results. He goes beyond the typical rhetoric of customer service, providing specific, proven steps that drive passionate focus on your customer. This book is practical, not just theoretical. It is a practitioner's guide to how cultures can be shifted to focus on your customer's needs, such as identifying the end purpose behind your business, educating your customers, and legendary staff performance. Customer 3D™ recognizes this transformation is hard work, but has enormous returns."
- Robert Fetterman | Vice President
Turning Stone Resort & Casino
"Galileo shattered long-held doctrine. With painstaking calculation, he reinforced the idea that the Earth was not the center of the universe. And, he revolutionized our thinking! Bill Self is about to do the same to the universe of customer relations. Sadly, everyone can describe a horrific experience with a "customer service department." In wonderfully told stories, Self depicts extraordinary companies that understand by putting customers first, they are more productive and more profitable. Expect Bill Self's engaging and passionate book to launch a new revolution."
- Brian A. Kane | Vice President
Three Lakes Consulting