thinking like a customer

thinking like a customer

A Simpler Way

By on June 11, 2012

Constructed around five major themes - play, organization, self, emergence, and coherence -- A Simpler Way challenges the way we live and work, presenting a profound worldview.

In thoughtful, creative prose, the authors help readers connect their own personal experiences to the idea that organizations are evolving systems. With its relaxed, poetic style, A Simpler Way will help readers increase their organizing capacity and free them from the daily stress that disorganization brings.

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